taking the balance phone outside

Before setting off on our tour du mont blanc adventure, every guest received a Balance Phone and joined an introductory session to get familiar with the device. Throughout the trek, they had the chance to use it in real conditions, finding a different balance between staying connected and being present.

Along the way, we captured both spontaneous moments and editorial imagery, working with the balance phone team to create a hero campaign film. Content born from the experience has since gone beyond social media, with selected imagery being used in out-of-home campaigns in the UK.